Thursday, August 21, 2008

You Just Never Know......

Awhile back I discussed eCrater in a somewhat recent blog article and thought I would share an experience that absolutely floored me!

We recently received an order on eCrater for three bargain bin books - each going for 50 cents apiece. In other words, a small order. Now we would hope and strive to treat each order as if it totaled a grand or better so our main focus was to ship the order promptly making sure that the books were packed properly to avoid damage. OK, we got that done and case closed, right?

Well, as Lee Corso says on ESPN's College Gameday, "Not so fast, my friend"....

I happened to check my Google Analytics to see what kind of traffic my blog and my eCrater store were getting and noticed that one of the referrals was from a website called Auction Insights. As I had not heard of the site, I wanted to check it out to see how someone would get from their site to my site. I figured there would be a list of links somewhere or something like that - no biggie.

Well, I just about passed out when I got there because there was a three-part review of eCrater with the second part dealing with eCrater from the buyer's perspective. The reason that I was reaching for the smelling salts is that the buyer's perspective review was done using the small order from my eCrater website described above. It had screen shots from my site and everything! While the article is still on the homepage as of the date of this article, it will eventually go into archive mode so here is a direct link to the article.

WOW! You just can't buy - at least not cheaply - this type of internet marketing. And to think that it came from a small order, one that I really hadn't thought about after it was shipped. Not only that but the article on Auction Insights caused me to look at the rest of their articles - some really helpful stuff on there for those of you in the online selling biz, particularly if you are using eBay or some other web based store.

While I felt that I had already learned the lesson of treating every single order as if it was the most important one, this experience just reaffirmed that lesson to me.

Why? Because you just never know.....
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